Sustain club

SUSTAIN CLUB

BRANDING / LOGO DESIGN

The Sustainability Committee was looking to brand themselves as an Eco-friendly and green organization. This committee was founded at The Art Institute of Tampa with a mission of promoting awareness to issues revolving sustainability. My intent was to emote their vision through their brand logo and collateral. The final design embodied the feel of “green” and eco-friendly through the use of a sketchy illustrated leaf and the strong color use of green allowed it to tack on an organic feel. The club was also renamed to “Sustain Club” so that it will appeal more to a younger target/generation.