tuffee BRANDING

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TUFFEE

BRANDING

The toughest logo ever created. Most energy bars claim to be the best, but there’s only one that is known to be the toughest. The brand Tuffee evolved from an idea of an energy bar that combined both toughness and toffee. I created a logo that embodied toughness behind both, the illustration and typography. My intent was to aesthetically appeal to young athletes, which in high school alone, consists of over 7.5 million.