TECATE

TECATE

PACKAGE DESIGN

I’ve always been fascinated by beer and liquor packaging. Having a Mexican background, my first attempt in wanting to create something was for Tecate (a Mexican product). Their current campaign revolves around the “Be Bold” message. I wanted to create a special edition can; “THE BOLDEST” beer can in the market. I felt the brand mark need a bolder look for this project so I illustrated a new version of it while keeping its main features. I executed the design by hand illustrating all the graphics and combined both typography and custom lettering.