LOGO DESIGN & COLLATERAL
The Sustainability Committee was in search of a new logo to promote their organization. This committee was founded at The Art Institute of Tampa with the priority of spreading awareness and being active with the issues revolving sustainability. The design took on many looks and stages. My intent was to emote their goals through the logo. The final design embodied the feel of “green” and eco-friendly. The use of a sketchy illustrated leaf allowed it to tack on an organic feel. The club was also renamed to “Sustain Club” so that it will appeal more to a younger target.